How to manage SEO clients’ expectations
- SEO is expensive, yet offers no tangible guarantees in terms of rankings or traffic. No wonder so many business owners are confused
- All SEO clients are different. It is important to understand their prior experience in SEO before developing your relationship management strategy with each of them.
- Getting to know a new lead and their decision-makers will help you position your service in a more useful and easy-to-understand way
- Educating clients is often necessary for them to know what to expect from an SEO service
