Google Texting Businesses To Validate Google Business Profile Information

Google may be sending text messages to business owners to verify that the information they have listed in their Google Business Profile is accurate and up-to-date. This text comes from a confirmed Google phone number, but some local SEOs are worried that this is not really coming from Google. I did reach out to Google to confirm these are really coming from Google, but I have not yet heard back (I will update this story if/when I do hear back).