The difference between 4 stars to 3 stars is massive. Consumer trust decreases by 67% with one fewer star, a new survey finds.

Google’s John Mueller said when it comes to sites with pagination and large site’s faceted navigation, Google will learn how to crawl it. He said on Twitter, “we do try to “learn” useful URL patterns for sites.”

We know that OpenAI’s ChatGPT supports third-party plugins and soon, Bing Chat may also support third-party plugins. Mikhail Parakhin, the CEO of Bing, was asked about the topic and he said, “Stay tuned,” as if it is coming soon.

Google’s John Mueller said when it comes to international SEO and multilingual sites, the CDN’s location does not really matter for SEO.

Google has let you book reservations within the local pack and via Google Assistant for a while now. But what may be new is that Google may show you if you have already booked reservations in the local pack, if you booked those reservations using the reserve with Google feature.

don’t know if this is new (sorry Mordy) but Google is showing this blended local finder result set that seems to bridge two or more different but similar queries in the same set of results and then Google shows a line of text on what the local results are matching on.

Need to justify the value of your SEO investment? Here’s a five-step model to forecast the long-term impact of your organic search efforts.

First-click, linear, time decay, and position-based attribution models will all be deprecated later this year.

Why was ChatGPT disabled in Italy? Learn about the data privacy issues that led to an investigation into OpenAI practices.

For the past 20 years, local business owners and their marketers have had to live and work with Google as the “great house”, owning all the good real estate. The dominant role Google’s local and organic results play in bringing nearby customers to our doors has had the effect of making every other source of business…