Category: News

Google has posted an update that says it may disapprove some ads for using third-party click-tracking services that are not on their approved list. Google said this currently only applies if you start using these click-tracking...

GA4 is dividing marketers with many feeling reluctant to make the mandatory switch from Universal Analytics – now it’s time to have your say!

Looking for the best alternative to Google Analytics 4? Here are 15 web analytics platforms you may want to consider.

This coming Friday, June 30, 2023, will be the last day Google Analytics’s Universal Analytics 3 collects new data. The deadline is not being pushed off and you either switch to GA4, Google Analytics 4, find...

Gary Illyes from Google on the last Search Off The Record podcast said that for brand-new websites, their homepages should be indexed without a problem. If not, then the site has a bigger issue. Plus, the...

It looks like Google is rolling out a small update for knowledge panels in the mobile search results with more card-like results and a larger card at the top and also summary cards.

In this guide, create your methodology for finding keywords none of your competitors have even thought about.

Instead, Google is recommending an accurate lastmod date in your Sitemap file.

Here’s how to identify your business’s strengths, weaknesses, opportunities and threats and determine where best to direct your SEO efforts.

Use SERP data for keyword clustering to understand why URLs rank, what entities are used and the PAA/FAQ to answer.