Category: News

OpenAI sued for alleged copyright, privacy breaches; outcomes could impact AI rules.

Heartbroken marketers around the world have been paying their respects after Google decided it was time for the world to say goodbye to UA.

If you don’t laugh, you’ll cry, so check out some of the best reactions from marketers to the enforced switchover from UA to GA4.

If you’re feeling overwhelmed following the sunset of Universal Analytics, boost your confidence in GA4 with one of these courses.

Bing announced a number of new features it says are powered by AI in both Bing, Bing Chat, and the Edge sidebar. The features include AI-generated buying guides, AI-generated review summaries, and new price match monitors.

Discover the latest updates on GA4, and explore its advantages, disadvantages and alternative solutions in this comprehensive guide.

By optimizing your content for search engines, you increase your chance of ranking higher in the search results.

Google’s John Mueller advises using semantic HTML. Though not a ranking factor, it helps search engines understand content and boosts accessibility.

Learn about the Online News Act “link tax” that led Google and Meta to remove news from search and social media platforms in Canada.

If you want more traffic to your website from search engines, you need to rank higher for keywords that people are searching for.