Author: b3rn@rd

Learn how Google’s keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords.

Google’s John Mueller went back and forth multiple times with some SEOs on the topic of using ChatGPT not to write content from scratch but to rewrite existing content. The responses from John are...

Learn how to gauge whether your your site has a keyword cannibalization problem and solutions to consider for better SEO results.

Learn from Google’s Search Relations team how to minimize risks and avoid traffic loss during site moves.

Google has recently announced new tools to enhance search ads’ performance with artificial intelligence (AI). For businesses to connect with their intended audience, monitoring changing trends in search and consumer behavior is crucial. To...

If it feels like Google search is changing faster than ever, it’s not your imagination. Google reported an astonishing 4,367 “launches” in 2021, up dramatically from 350-400 in 2009. On average, that’s nearly a dozen changes per...

I’ll have to admit: ChatGPT is cool. I don’t think we expected AI to come this far so soon. But it doesn’t mean every free “ChatGPT prompt” ebook you see on Gumroad is the future. Many...

There are several search engines that offer a superior search experience to Google – here are 21 of the best alternative search engines you can try

Google updated the guidance on Discover pages to replace recommendation of E-A-T with more actionable content about creating helpful content

Discover how to optimize your LinkedIn presence with new SEO tools, content display options, and newsletter features.