Author: b3rn@rd

Here’s a framework for maximizing Google Analytics 4 to improve your digital marketing strategy.

Instead of just showing citations in the footer of the response and answers in Bing Chat, Bing is now showing anchor text hyperlinks as responses. In fact, if you watch the answer being built,...

It’s easy to make mistakes that can hinder the accuracy and reliability of the data collected. Avoid them with this detailed guide for GA4.

Now is the time to reassess what works and what to let go of in the advent of AI technology becoming more integrated with search.

Google alternatives are everywhere, but are they any good?

n her last piece, Jo took you on an adventure diving for treasure in the long tail of search. This time around we’re answering the call for help when you feel like you’ve done all...

Statistics show 87% of customers would not buy from an English-only website. Localization is a great must-have basic. More than simply checking the definitions is required. It is advisable to delve deeper to uncover the actual...

SEO copywriting is a crucial component of any successful SEO strategy. Still, it can also present a significant challenge for anyone wanting to create high-quality content that ranks well in search engines.

The all-new and exciting Google Search Generative Experience is now rolling out as a labs experiment to some early waitlisted users. I should have access by now, but I am offline, I wrote this yesterday before I...

There was a bug with Google Jobs Search that wouldn’t show new or recent job listings from the past three days. The issue has been going on for the past several days and after...