Are social media becoming the new search engines?

When you think about searching online, do you picture the Google search bar, or the TikTok search bar? If it’s the former, you might be behind on the trends. Because while you’re optimizing your content for Google, younger generations are turning to social media to search for information. Almost 40% in fact. But should this information impact your content strategy? And is this just a trend, or are social media really becoming the new search engines?