4 performance PR secrets to boost your search visibility

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Using long-tail keywords can be powerful and effective for SEO. Learn why it’s important to use them strategically – and how to do it.

Google’s John Mueller said that when it comes to links SEO make to manipulate search rankings and gain ranking position in Google, those links are mostly ignored by Google Search. This is a line Googlers have been saying since Penguin 4.0 came out in 2016 and continues to say.

John explained, “a simplified way to see it is if Google doesn’t think it’s worth showing large parts of a site in search, it’s not worthwhile to spend time crawling and indexing it all.”