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Keyword Match Types Still Matter (Phrase & Exact Match Are Not Obsolete)

As big search pushes hard for “keywordless” search, read about why match types still play an important role in a paid search strategy

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Keyword cannibalization occurs when a website has too many similar keywords spread throughout the various pages on that site. This can harm the SEO potential of the pages involved, and can quite often go unnoticed for some time. When more than one page has the same, or a similar keyword target, those pages will then... <a class="read-more" href="https://goodmorningcoffee.club/index.php/2023/01/24/daily-seo-fix-investigating-keyword-cannibalization/">more...</a>
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It looks like we may have had another tremor or Google search ranking algorithm update kickoff yesterday, Wednesday, January 18th. We just had after the December 2022 helpful content update and December 2022 link spam update finished on January 12th and now we have this, again.
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