Old 2009 Bing Decision Engine Poster

A customer journey map creates a visual representation of how a user interacts with your product that can help you streamline the buyer’s journey

A shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending/budget cuts, and more. In 2020, Frédéric Dubut of Bing told us: “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice.” Barry Schwartz asked Google’s John Mueller about Dubut’s... <a class="read-more" href="https://goodmorningcoffee.club/index.php/2023/01/09/intent-research-vs-keyword-research-this-day-in-search-marketing-history/">more...</a>

SEO is expensive, yet offers no tangible guarantees in terms of rankings or traffic. No wonder so many business owners are confused All SEO clients are different. It is important to understand their prior experience in SEO before developing your relationship management strategy with each of them. Getting to know a new lead and their... <a class="read-more" href="https://goodmorningcoffee.club/index.php/2022/11/07/how-to-manage-seo-clients-expectations/">more...</a>

Discover how Google’s integration of ads with organic search results affects SEO and PPC strategies. This guide provides insights for both tech-literate and tech-illiterate readers. #GoogleAds #OrganicSearch #SEO #PPC #DigitalMarketing #SearchEngineOptimization Summary: Google’s integration of ads with organic search results represents a significant shift in the digital marketing landscape. Understanding this change is crucial for... <a class="read-more" href="https://goodmorningcoffee.club/index.php/2024/05/30/google-ads-organic-search-integration/">more...</a>