- Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page
- This metric helps measure visit quality and relevance
- Exit rate is a metric that identifies the number of exits from your site, and, as with entrances, it will always be equal to the number of visits when applied over your entire website
- Use this metric in combination with particular content pages in order to determine the number of times that particular page was the last one viewed by visitors
- Pages that fail to meet visitor expectations, don’t provide clear navigation, talk about features rather than benefits, and content that’s not actionable all increase bounce rate
You Might Also Like
Accessibility Tools
Font Size
High Contrast
Text Spacing
Dyslexia Friendly
Highlight Links