Google publishes new link best practices

As big search pushes hard for “keywordless” search, read about why match types still play an important role in a paid search strategy

Google’s John Mueller said on Twitter, “when it comes to web pages in Google Search, hashtags are just words, they have no special meaning or effect.” So if you are big into #hashtagging everything, Google will consume it as just content on the page.

After a couple years of testing, Microsoft has now stopped using the old BingBot user agent.

A few recent issues made us realize that the hreflang x-default value is potentially underused by sites that already use hreflang to help search users find the right version of their pages. We want to remind you that it can be a powerful tool and can do more than you (probably) think.