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Google to deprecate Sitemaps ping endpoint later this year

Instead, Google is recommending an accurate lastmod date in your Sitemap file.

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Google denies accusations from the U.S. Department of Justice that it unfairly favors its own advertising products.
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Where Google Doesn’t Let You Use Its Generative AI Features

On March 14th, Google published its Generative AI prohibited use policy that states where you are not allowed to use its AI features to create content and information. This is not specific to search but as many of you can imagine, this might one day, bridge over to Google’s webmaster guidelines (or search essentials).
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If your brand is looking to maximize its ROI on influencer marketing, data shows YouTube is the best place to focus right now.
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