Category: News

Carefully crafted content is key to leading your customers down the sales funnel. But how do you make sure you’re reaching your target audience with the right content at the right time?

Google’s John Mueller said on Twitter, “when it comes to web pages in Google Search, hashtags are just words, they have no special meaning or effect.” So if you are big into #hashtagging everything, Google will consume it as just content on the page.

Videos can considerably increase your landing page conversions, if you use them right. They will also help you create additional traffic and product discovery channels

Learn why letting Google automatically configure your UA properties to GA4 is not the best idea and what you can do to opt out.

Start ranking higher and elevating your online authority with content promotion, link building, and authentic subject matter expertise.

Need help with your social content? In this article, you’ll find a social media planner template for Google Sheets, plus some handy tips.

For businesses with physical locations, creating landing pages for your city or town is a great way to boost local visibility. Local landing pages show your potential customers and Google where your physical locations are, the specific areas you serve and the products or services you offer.

Learn how Google’s safety measures, including automated vetting and store badges, protect shoppers and build trust.

Developers using v11 need to migrate to a newer version to ensure API access is unaffected

Gary Illyes from Google said in his Q&A session yesterday at PubCon that while recovering from a Google helpful content update is possible, you can’t always get back to where you were.