Category: News
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Google Documents Its Three Types Of Web Crawlers
Google has updated its Verifying Googlebot and other Google crawlers help document to add a new section describing the three categories or types of crawlers they have. They have their Googlebot crawler, special-case crawlers and user-triggered crawlers.
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Microsoft: Bing Chat To Show Referrer Analytics Data In Coming Weeks
It is hard for site owners, content creators, and marketers to know how much traffic and visibility they get from Bing Chat. But that might change soon, as Fabrice Canel from Microsoft said they will soon pass referrer data and show clicks and impressions.
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Google Reviews Update Heats Up Again
Google’s April 2023 reviews update is now just almost two weeks since it started rolling out, and while the update seemed to have started slow, this past week, we’ve seen some significant movement and volatility. This weekend was no exception and we are seeing some big movement this weekend.
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Google Updates Googlebot Verification Documentation
Google updated the official Googlebot documentation with new guidance about visits from IPs associated with GoogleUserContent.com
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SEO for Lead Generation: How to Drive High-Quality Leads Using Product-Led Content
The beauty of SEO is that searchers are actively looking for your product/service or the problem you solve.
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Intent Marketing: How the Sales Funnel Has Changed
Have you ever noticed how when you type a query on Google, it shows you the products that best match your interest?
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GoogleOther: A New Generic Google Crawler To Help Googlebot
Google has added a new crawler to its list of Google Crawlers and user agents, this one is named GoogleOther. It is described as a “generic crawler that may be used by various product teams for fetching publicly accessible content from sites.”
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Google explains the use cases for its different crawler types
There is Googlebot, special-case crawlers and user-triggered fetchers.
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Google removes several search ranking algorithm updates from its ranking systems page
Page experience is important for your users and usability, but it never seemed all that important for rankings.
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Is click-through rate a valuable SEO metric?
While CTR is not a confirmed ranking factor, it is still useful for tracking organic search performance and improving SEO campaigns.