Googler comments on whether AI content should be labeled, that Google ranks natural content and evolving AI policy on E-E-A-T

On June 14th we reported on a Google Search ranking algorithm update and since then the Google search results have not stopped with its larger than normal volatility. It is like they put the pot of water on the stove and never turned it off, at least not for the past several days now.

Google had filed a lawsuit against a company that allegedly created fake Google Business Profiles and tons of fake reviews. Google said it filed the suit “to help put an end to these types of malicious schemes.”

A two-year investigation in the EU comes to a close, ordering Google to divest portions of its ad tech business.

Google has updated the Search Generative Experience to use Business Profile data for its AI-snapshots.

Google updated its rich results breadcrumbs report to show more warnings.

You can use this form to submit search spam reports on spam, paid links, malicious behavior, low quality, and other search quality issues.

Google said in this case the alleged scammers created 350 fraudulent Business Profiles and over 14,000 fake reviews.

In October 2022, we rolled out the Search Essentials, providing clarity on the policies and practices Google follows to protect users and serve high-quality results. Sites that violate our policies may rank lower in results or not appear in results at all. However, if you still see results that you believe violate our Spam policies, you can…

Not sure where to start when it comes to making sure your pages are crawled? From internal linking to instructing Googlebot, here’s what to prioritize.