Use SERP data for keyword clustering to understand why URLs rank, what entities are used and the PAA/FAQ to answer.

The Google Search Liaison, Danny Sullivan, posted another PSA last week on Twitter, saying word count is not a thing again. He said, “Reminder. The best word count needed to succeed in Google Search is … not a thing! It doesn’t exist. Write as long or short as needed for people who read your content. That’s…

So it’s been well over a week of incredible volatility within the Google search results. Pages have been bouncing all over the place, rankings are jumping and then last night and today we are seeing even hotter temperatures from the Google tracking tools and more chatter from within the SEO industry. Everyone is asking, where…

Understanding how to control and optimize crawl depth can significantly impact your site performance and search rankings. Here are more tips.

LinkedIn announces new AI image detector that has 99% success rate in catching fake profiles

Over 100,000 ChatGPT accounts were breached by info stealers, prompting calls for enhanced password practices and two-factor authentication.

Google Business Profiles seems to have added more options to when you should be notified from the platform. The list includes 13 different notification categories you can turn on or off under the notifications menu for your Google Business Profile.

Google’s John Mueller said it “reduces some risk” to launch a new domain prior weeks before migrating your site to it. John said this helps both with internal site risks and also external site risks (like from Google’s side).

Informational SEO content, by itself, only drives traffic.